Karma Queens, Geek Gods, and Innerpreneurs

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 3 (1)

Meet the 9 Consumer Types Shaping Today's Marketplace

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

Meet the 9 Consumer Types Shaping Today's Marketplace

What really makes consumers tick?

It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.

Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!

Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:

Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasures
Parentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhood
Denim Dads-for whom family involvement means more than climbing the corporate ladder
Innerpreneurs-chief managers of their own "brand," they find their inspiration within themselves By using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2007

نویسنده

Joe Zellnik

ناشر

McGraw-Hill Education

شابک

0071509712

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Karma Queens, Geek Gods, and Innerpreneurs

Karma Queens, Geek Gods, and Innerpreneurs

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2007

نویسنده

ناشر

شابک

کتاب های مرتبط

Successful Acquisitions

Business Through the Eyes of Faith

White Papers For Dummies

The Unfair Trade

Rwanda, Inc.

The Issuer's Guide to PIPEs

The Photographer's Survival Guide

The Big Book of HR

Raising the Bar

«Никогда не ешьте в одиночку» и другие правила нетворкинга

The Accidental Taxonomist

Love It, Don't Leave It

Driving the Career Highway

Deadline. Роман об управлении проектами

How to Land a Top-Paying Sales Representatives, Wholesale and Manufacturing Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

Résumé Magic

I'm an English Major--Now What?

How to Land a Top-Paying Wireless internet installer Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

How to Land a Top-Paying Construction electricians Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

Six Figure Salary Negotiation

The Accidental Library Manager

دیدگاه کاربران