Innovate Like Edison

Back in the fifties, Thomas Edison was quite rightly represented to us as the epitome of American industry and innovation. Some of us may have wondered how he did that. Gelb describes five principles derived from Edison's creative genius and provides a practical guide to help us implement our own "innovative potential." Rick Adamson gives a competent performance of this production. Like most works of its type, this is meant to appeal to the mind, not the heart, and Adamson's reading reflects this. He speaks clearly and at a consistent pace. Furthermore, he is expressive enough to keep the listener's attention, yet his tone is always appropriate to the text. M.T.F. (c) AudioFile 2008, Portland, Maine

Starred review from September 1, 2008
Prolific author Gelb ("How To Think Like Leonardo da Vinci") and Caldicott, great-grandniece of Thomas A. Edison and head of her own innovation and marketing consulting firm, here divulge five "success secrets" inspired by Edison's creative thinking methods, also presenting examples of how these approaches can be applied in any organization or by any listener. Rick Adamson's (www.rickadamson.com) rich, solid narration finely complements the impressive material. Highly recommended for university libraries supporting business curricula and for larger public libraries. [Audio clip available through www.listenandlive.com.Ed.]Dale Farris, Groves, TX

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