The Wall Street Journal Complete Money and Investing Guidebook

January 2, 2006
Neither a hands-on investment manual nor a basic introduction to investing, Kansas's book straddles the divide between those two extremes, but has trouble finding a comfortable spot. Kansas tries too hard to reach casual readers, as when he compares the New York Stock Exchange to a lemonade stand or a trading specialist to a traffic cop, two simple analogies that give way to a stream of jargon and technical details that may overwhelm readers unfamiliar with big finance. Luckily, Kansas never strays far from the wry humor he uses to enliven the finer points. For example, in a discussion of the high risks of venture capital, Kansas writes, "Venture capital is a lot as its name applies, though one is tempted to place 'ad' before 'venture.'" The book isn't afraid to wade into controversies such as Henry Blodgett's questionable stock recommendations, and at its best it feels as though an experienced financial journalist is gossiping with the reader over drinks. As its title suggests, this book is a primer, providing backgrounds on every major type of investment or financial activity, with a pleasing economy of style that incorporates sidebars for people seeking more in-depth information on how to read stock listings or the history of the Dow Jones Industrial Average. The ideal reader of this book isn't a total financial novice, but readers with an at least cursory understanding of trading, investments and economics will find Kansas' book a rewarding read.

November 1, 2005
Kansas (editor, -Money & Investing - section, "Wall Street Journal"; "TheStreet.com Guide to Smart Investing in the Internet Era") has written a helpful guide for anyone who has questions about investing and the stock market. He stresses that his book is -just a starting point - and advises: -Don't let this book be the last stop in your investment education. Continue to learn and discover, and by doing so, you will be better positioned to prepare your financial future. - For a crash course on finance and investments the book may be read from cover to cover, but readers can also readily access single subjects such as stocks, bonds, mutual funds, Wall Street, or real estate investing. Charts and tables illustrate such basics as how to read balance sheets or the stock market tables in the "Wall Street Journal", and a glossary defines an array of investment terms. In addition, there is an annotated list of online resources and books at the end of each chapter. This book is recommended especially for beginners, but experienced investors will like it for quick reference. It should be purchased by public libraries and libraries supporting undergraduate programs in business." -Lucy Heckman, St. John's Univ. Lib., Jamaica, New York"

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