The Art of the Start 2.0

Paul Boehmer's straightforward narration complements this well- organized, informative book intended to make entrepreneurship easy for anyone. Boehmer's modulation highlights the bullets points of the material and injects liveliness into some areas where the information is a little dry. The information is comprehensive but clearly broken down to drive home the suggestions and advice that cover the process of creating a start-up from conception to implementation. This includes how to pitch, whom to hire, and how to establish goals to mark progress as well as what works or doesn't work at each stage of the enterprise. Boehmer's conversational tone brings out the author's casual style, while his timing illuminates the irony in some of the anecdotes used to convey the lessons. M.F. © AudioFile 2015, Portland, Maine