Media Today

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An Introduction to Mass Communication [With CDROM]

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Media Today

An Introduction to Mass Communication [With CDROM]

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world ? from digital convergence to media ownership ? and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Comprehensive and engaging, Media Today features:

an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday

a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture

up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries

exciting new resources including an enclosed free DVD with media examples.

Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.

Each chapter of Media Today will:

guide students through the essential history of media industries

examines the current forces shaping their creation, distribution and exhibition

explores the impact of emerging trends in media and society from globalization to social networking to video games.

Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

Joseph Turow

ناشر

Taylor & Francis Group

شابک

9780415960588

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Media Today

Media Today

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

ناشر

شابک

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