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Why you like what you like is more complicated than you think, according to this chatty collection of scientific insights on taste. Narrator Jeffrey Kafer's natural articulation and documentary speaking style work well for a pop science title. He's engaged without sounding overly passionate or promotional. There are periodic segments in this production where his pacing sounds hurried or pressured, but his overall performance is so right for this material that most listeners will consider his rushing inconsequential. Drawing on marketing and preference studies, the material will captivate anyone with products to sell, customers to influence. But it's also a stimulating general guide to the neuroscience and personal contexts of taste--how time, social pressure, experience, and internet sharing impact the way we take in the world around us. T.W. © AudioFile 2016, Portland, Maine