Made to Stick

In an age in which politicians and CEOs sell bad ideas every day, it's fascinating to learn what makes certain ideas attractive, or "sticky." Memorable ideas have simplicity, unexpectedness, concreteness, credibility, emotionality, and a gripping story line. With fascinating examples and compact writing, this audio is partly a technical manual on how to evaluate other people's ideas, partly a lesson on how not to let complexity and abstractness obscure communication. Charles Kahlenberg's comfortable pacing and grasp of the topic make his performance seamless--and so tuned-in to his listeners. He's energetic but not juiced, involved but not too intense. T.W. (c) AudioFile 2007, Portland, Maine