New Markets for Artists

November 1, 2012

Although the book title touts mostly online markets, artist and writer Carey (Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money) also covers the benefits, drawbacks, and strategies for success in art fairs, public art, museums, and galleries. However, the bulk of the book is about using web-based tools: one chapter details relevant features of Facebook and Twitter in great depth, others advise on website development, advertising, eBay, and digital art galleries. Carey occasionally misses the mark, as when he devotes an entire chapter to selecting appropriate passwords (information readily available on the web), but in most cases the information provided is carefully tailored to artists. Case studies throughout illustrate successful usage of each tool, market venue, or strategy. He also offers advice on interpersonal communication, such as how to talk to studio visitors and how to follow up with email and phone contacts. A final chapter suggests methods for using the book in a professional development course. VERDICT Recommended for all artists looking for a market online.--Heidi Senior, Univ. of Portland Lib., OR

Copyright 2012 Library Journal, LLC Used with permission.