The Evolution of Desire

February 28, 1994
In the pursuit of a mate, women prefer men who possess money, resources, power and high social status, while men tend to seek attractive, youthful women who will remain sexually faithful. This finding emerged from a global survey by Buss and colleagues of 10,047 persons in 37 cultures, from Australia to Zambia. Women and men are often at cross-purposes in mate selection, sexual relations and affairs. In a provocative study, Buss, a University of Michigan psychology professor, attributes these differences to ingrained psychological mechanisms which he argues are universal across cultures and rooted in each gender's adaptive responses over millennia of human evolution. One area, however, where Buss finds common ground between men and women is in their ruthless use of deception, sexual display and denigration of rivals in the pursuit of a partner.

January 1, 1994
Evolutionary psychology--or, in the vernacular, "instinct"--rules the dating and mating game, and this scientist's discoveries are bound to clash with theories of patriarchy that purport to account for male dominance of wealth. Buss' synthesis of many studies conforms with popular wisdom: Women want an older man with actual or potential means; men want an attractive, younger woman; and men have a much greater proclivity for promiscuity than do women. Why? The reasons reside in vestigial "cues" that favored reproduction in the pre-agricultural epoch of human development. Then, when a poor decision in mate selection imposed devastating material costs on the female, a dialectic of attraction strategies developed so that a desirable mate could be gained, held, and defended against interlopers. The ancestral origin, Buss explains, is apparent in courting techniques (such as his researchers recorded in singles bars) or in the emotion of jealousy, the actuator in alerting and defeating rivals. Libraries may be overrun by anecdotal accounts of sex, even the good ones like "Sex: An Oral History" by Harry Maurer . But Buss steps back from the mechanics and emotions of the matter and insightfully complements the multitude. ((Reviewed Jan. 1, 1994))(Reprinted with permission of Booklist, copyright 1994, American Library Association.)