Newsjacking

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How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage

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Newsjacking

How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model--sticking closely to a preset script and campaign timeline--no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field--literally anyone can newsjack--but, that new level favors players who are observant, quick to react, and skilled at communicating. It's a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In "Newsjacking," marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

"Newsjacking" will provide you with: Tools that you can use to monitor the newsCase studies and examples that demonstrate how to strike at the right timeInformation on how to make your content available online for journalists to findThe potential risks of newsjackingKeys to developing the real-time mindset required to succeed with the strategies presented in the book

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2011

نویسنده

David Meerman Scott

ناشر

Wiley

شابک

9781118252307

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Newsjacking

Newsjacking

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2011

نویسنده

ناشر

شابک

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