Selling the Wheel

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

Choosing the Best Way to Sell for You, Your Company, and Your Customers

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

Selling the Wheel

Choosing the Best Way to Sell for You, Your Company, and Your Customers

"Selling the Wheel" is a fascinating story about sales and marketing written in the form of an ancient parable: "Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention...." This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels "Zapp!" and "The Goal, Selling the Wheel" is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers.

Writer Jeff Cox has the amazing gift for translating technical ideas into creative, engaging stories, and his collaboration with sales and marketing expert Howard Stevens is based on empirical research collected from 250,000 salespeople, more than 1,500 people in corporate sales, and interviews with more than 100,000 actual customers who rated the strengths and weaknesses of the salespeople serving them.

Packed with practical tips for salespeople, entrepreneurs, marketing managers, andbusiness students, "Selling the Wheel" is an irresistible guide to sales styles, strategies, and markets.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2000

نویسنده

Howard Stevens

ناشر

Simon & Schuster

شابک

9780684856001

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Selling the Wheel

Selling the Wheel

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2000

نویسنده

ناشر

شابک

کتاب های مرتبط

Influencer

How to Be a Star at Work

The Leadership Moment

Thinking in New Boxes

The Facts of Business Life

This Time Is Different

I Shouldn't Be Telling You This

Leadership by Algorithm

To Sell Is Human

Go Pro - 7 Steps to Becoming a Network Marketing Professional

6 Months to 6 Figures

Strategize

Agency

A Random Walk Down Wall Street

How Capitalism Saved America

The 360 Degree Leader

Fault Lines

Employee Training &amp; Development

Inside Coca-Cola

The Intelligent Entrepreneur

Body of Work

دیدگاه کاربران

Employee Training & Development