Measuring the User Experience

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Collecting, Analyzing, and Presenting Usability Metrics

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Collecting, Analyzing, and Presenting Usability Metrics

"Measuring the User Experience" was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, "Measuring the User Experience" provides the quantitative analysis training that these professionals need. Thesecond editionpresents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.
Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.
Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience"

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گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2013

نویسنده

William Albert

ناشر

Morgan Kaufmann Publishers

شابک

9780124157811

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Measuring the User Experience

Measuring the User Experience

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2013

نویسنده

ناشر

شابک

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