Social Media Marketing

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

The Next Generation of Business Engagement

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

The Next Generation of Business Engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are "what's next."

Written by the author of the bestselling "Social Media Marketing: An Hour a Day" in collaboration with Jake McKee, "Social Media Marketing: The Next Generation of Business Engagement" takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. "Social Media Marketing: The Next Generation of Business Engagement" is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

Dave Evans

ناشر

Wiley Publishing

شابک

9780470634035

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Social Media Marketing

Social Media Marketing

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

ناشر

شابک

کتاب های مرتبط

Bigger Than This

Profit Upgrade

Likeable Social Media

The 8 Dimensions of Leadership

The Ultimate Sales Revolution

The Ultimate Sales Revolution

Microsoft Dynamics CRM Customization Essentials

Once a Customer, Always a Customer, 3rd Edition

iCompete

Sales Therapy

Co-Create

Getting Naked

The Consumer . . . or Else!

Permission Based E Mail Marketing That Works!

Everyone Is a Customer

Beyond Selling Value

Creating Customer Evangelists

Positively Outrageous Service

When Customers Talk... Turn What They Tell You into Sales

The Prime Solution

Mobile Marketing

دیدگاه کاربران