Twitterville

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How Businesses Can Thrive in the New Global Neighborhoods

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Twitterville

How Businesses Can Thrive in the New Global Neighborhoods

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.
Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe.
No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you.
Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.
Israel introduces you to trailblazers such as:
. Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation
. Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery
. Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis
. Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need
. The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks)
"Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant.
It even explains why people sometimes really do care what you had for lunch."

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2009

نویسنده

Shel Israel

ناشر

Portfolio

شابک

9781591842798

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Twitterville

Twitterville

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2009

نویسنده

ناشر

شابک

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