Knowledge-Based Marketing

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

The 21st Century Competitive Edge

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

The 21st Century Competitive Edge

In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities.

The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice.

Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2004

نویسنده

Ian Chaston

ناشر

Sage Publications Ltd

شابک

9781412900034

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Knowledge-Based Marketing

Knowledge-Based Marketing

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2004

نویسنده

ناشر

شابک

کتاب های مرتبط

Buzz Marketing with Blogs for Dummies

Some Small Countries Do It Better Rapid Growth and Its Causes in Singapore, Finland, and Ireland.

Selling Fearlessly

The Right Story

Outbounding

Marketing

Wikibrands

Capturing New Markets

Different

Second That Emotion

9781456479992

Infamous Players

How to Get Published in Anthropology

Your Move

Web Marketing For Dummies

Advertising and Branding

The Ultimate Guide To Content Marketing &amp; Digital PR

Querdenken im Marketing

Messen Machen Markte

9783658094584

Meaningful

دیدگاه کاربران

The Ultimate Guide To Content Marketing & Digital PR