The Growth Strategies of Hotel Chains

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Best Business Practices by Leading Companies

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Best Business Practices by Leading Companies

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail--including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:

the question of diversification vs. specialization

vertical, horizontal, and diagonal integration

acquisitions, mergers, and strategic alliances

franchise contracts, management contracts, leaseholds, and ownership

branding and globalization

why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising
Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

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مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2006

نویسنده

Onofre Cunill

ناشر

Routledge

شابک

9780789026644

20,000 تومان

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خرید کتاب The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2006

نویسنده

ناشر

شابک

دیدگاه کاربران