Thank You for Smoking

Starred review from May 2, 1994
``Nick Naylor had been called most things since becoming chief spokesman for the Academy of Tobacco Studies, but until now no one had actually compared him to Satan.'' So begins the adventures of this protagonist, a shamelessly slimy yuppie and PR flack par excellence for the tobacco industry. The story, such as it is, consists of Naylor's attempts to prop up his failing corporate star by expanding his defense of the evil weed. Working the airwaves, he engineers successful, hysterical appearances on Oprah and Larry King , after which he's kidnapped by anti-tobacco terrorists who attempt to murder him by plastering his body with nicotine patches. As usual, Buckley's humor is over the top, although he doesn't exactly choose tough targets (his previous novel, The White House Mess , tackled the decline and fall of the Reagan/Bush dynasty). But the blatant immorality of Big Tobacco inspires some wonderfully comic vehicles, such as the delightfully morbid M.O.D. (Merchants of Death) squad, a semi-secret weekly lunch club that consists of Naylor and fellow flacks for the NRA and the alcohol industry. The silly plot sometimes gets in the way of the funny stuff, and it's far more entertaining to watch Naylor try to maintain his fiefdom and satisfy his libido amid the madcap spin control. Buckley is a smoother, funnier and more refined heir apparent to Art Buchwald's throne, and this book cements his position as the best up-and-coming political satirist on the literary map. Author tour.