This I Know

September 1, 2018
Building on his radio show and podcast, Under the Influence, O'Reilly (The Age of Persuasion, 2010) breaks down the customer decision-making process and how to leverage it. Geared toward those in small businesses, the book shows readers how anyone, from individual entrepreneurs to small startups, can harness the skill set that the largest ad agencies use. Interesting chapter titles, like Steinways and Autopsies and What Time Is the Three O'clock Parade? will draw readers in to find tales of marketing successes, such as those of Timex and Zappos, as well as some failures, all culminating into tips readers can add to their repertoire. This I Know also includes familiar marketing tactics, such as the elevator pitch, marketing strategy, brand messaging, customer relationships, and creativity. O'Reilly spends time on the topic of storytelling and provides guidance on how to provoke feelings from customers to get them engaged with a product or service. Entrepreneurs and those in higher educational settings will find this a current, relevant, and inspirational guide to help take their business, service, or seedling of an idea to the next level.(Reprinted with permission of Booklist, copyright 2018, American Library Association.)