It Takes a Tribe
Building the Tough Mudder Movement
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- نقد و بررسی
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نقد و بررسی
September 1, 2017
Dean, cofounder and CEO of the extreme obstacle course company Tough Mudder, writes here about his life and building a successful business. According to its website, Tough Mudder is an endurance event of "ten miles of mud and 20+ obstacles designed to drag you out of your comfort zone...It's about teamwork, camaraderie, and accomplishing something extraordinary." After five years working in counterterrorism in the UK Foreign Office, Dean earned his MBA from Harvard University and created Tough Mudder with Guy Livingstone, a corporate lawyer and longtime friend. Dean describes the business's early years, which began with a weekend adult obstacle course outside Allentown, PA. His vision triumphed, with Tough Mudder since attracting more than 2.5 million people across multiple continents. Case studies of participants who overcame personal challenges in order to participate in Tough Mudder are also included. VERDICT A wonderful, highly recommended book that will inspire all readers, including those interested in starting a business and those who have overcome personal obstacles.--Lucy Heckman, St. John's Univ. Lib., Queens, NY
Copyright 2017 Library Journal, LLC Used with permission.
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