Txt Me

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Txt Me

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What’s bigger than the Internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.

Everywhere you go, people are bent, coiled or crouched studiously, prayerfully over a three-and-a-half-inch screen. They’re scanning, reading, playing, texting, commenting, reviewing, liking, disagreeing, or checking in. They’re eavesdropping, auditing, window-shopping, traveling un-ticketed, chattering without talking, deskbound while in transit.

Mobile devices have become staples of daily life, and our nonstop use of them has changed society—and the marketing landscape—forever.

In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital information on individuals, companies, and society.

Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:

Why consumers now have more control of their shopping and spending
How mobile phones have actually “rescued” language
Why parents—not kids—should put down their phones
How our relationship with politicians has evolved—and improved
Why cell phones have improved our interaction with our surroundings—not hindered it
How mobile devices are enabling us to monitor our personal health
Why marketers should view these changes not as Oh, Damn! threats but as Why Not? Opportunities

Txt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2016

نویسنده

B. Bonin Bough

نویسنده

B. Bonin Bough

ناشر

BenBella Books

ناشر

BenBella Books

شابک

9781942952374

20,000 تومان

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خرید کتاب Txt Me

Txt Me

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2016

نویسنده

نویسنده

ناشر

ناشر

شابک

دیدگاه کاربران